WSOP Lands Warner Bros. Discovery TV Rights in Europe

WSOP takes another major step onto the global stage

The World Series of Poker is heading back to ESPN this summer, but that is only part of the story. Series officials also unveiled a three-year agreement with Warner Bros. Discovery that will bring WSOP coverage to Europe, Latin America and Asia.

For poker, this is the kind of media deal that does more than fill a broadcast schedule. It helps define how the game is perceived by mainstream audiences. The more often WSOP appears on major platforms, the more the event looks like a true global sports property rather than a niche gambling product.

That matters for everyone in the poker ecosystem, from [poker rooms]( /en/pokerrooms ) and live series to training content at a [poker school]( /en/pokerschool ). Visibility drives interest, and interest drives growth.

What Warner Bros. Discovery will air

Under the new agreement, WSOP content will appear across several WBD platforms. In Europe and Asia, highlight shows will air on Eurosport. In the UK and Ireland, the action will be featured on TNT Sports. On-demand programs will also be available on HBO Max across Europe.

The core focus is the $10,000 Main Event, which runs July 2–13. Six 45-minute programs are planned during the Main Event, giving fans a structured look at the biggest stages of the tournament.

A separate package will cover the final table from Aug. 3–5. Even more important for hardcore fans, Eurosport in Europe and Asia and TNT Sports in the UK and Ireland will carry the final table live.

That live element is crucial. Poker becomes far more compelling when viewers can feel the pressure in real time — the stack dynamics, the big decisions, the river cards, and the tension around every all-in.

Latin America gets its own WSOP window

The agreement is not limited to Europe and Asia. In Latin America, daily 15-minute highlight shows will air on the Space channel throughout the Main Event and the final table.

This is a smart move for a region with a passionate poker audience and a strong online culture. A major broadcast presence can help connect casual viewers to the game and reinforce the appeal of live tournaments.

For players, that can translate into more attention around local [poker clubs]( /en/pokerclubs ), more curiosity about the game, and even stronger interest in [promotions & bonuses]( /en/blog/promotions ) offered by online operators.

Omaha Productions is behind the camera

All WSOP programming this summer will be produced by Omaha Productions, the company founded by Peyton Manning.

That detail matters. A strong production team can turn a technically complex game into something that is easy to follow and entertaining for a broad audience. The right pacing, storytelling and graphics can make poker accessible to viewers who do not yet understand blind levels, stack pressure or ICM.

In other words, the production quality can decide whether a broadcast feels like a confusing card game or a premium sports documentary. For WSOP, that difference is huge.

Expert analysis: why this deal matters for poker’s future

From an industry perspective, the Warner Bros. Discovery deal is about much more than distribution. It is about positioning poker as a global, premium television product.

• WSOP becomes more recognizable outside the United States;
• new viewers are more likely to try poker themselves;
• the visibility of players and ambassadors increases;
• tournament poker gains a stronger place in mainstream sports culture.

For regular players, this kind of exposure often has a real downstream effect. More people watching the WSOP can mean more people signing up for online [poker rooms]( /en/pokerrooms ), joining live events, or looking for structured learning through a [poker school]( /en/pokerschool ). It also strengthens the value of poker media, sponsorships and affiliate partnerships, including opportunities for a [poker agent]( /en/pokeragent ).

The broader trend is easy to spot: major media companies want content with drama, recognizable stakes and loyal fans. Poker checks all three boxes. It is relatively efficient to produce, but when presented well, it can deliver genuine suspense and repeat viewing.

WSOP’s media footprint is getting wider, not just different

The move back to ESPN comes after five years on CBS Sports Network. That channel remains active in poker and currently airs World Poker Tour content, Hellmuth’s Home Game as part of Poker Night in America, and selected PokerGO events.

So this is not simply a handoff from one outlet to another. WSOP is building a broader media footprint: ESPN for the U.S. audience, WBD for international reach, and regional platforms for targeted exposure.

That layered approach should help the series reach more casual fans while still serving its core audience. The more people who see the final table, the bigger the long-term opportunity for tournament poker as a whole.

Final thoughts: a strong move for the game

The Warner Bros. Discovery agreement reinforces WSOP’s status as the most important brand in poker. It gives the series more reach, gives fans more ways to watch, and gives the game itself a better chance to grow beyond its traditional base.

If the rollout performs as planned, poker will gain not just more airtime but a larger international audience — exactly the kind of expansion the World Series of Poker has always been built to deliver.

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